About The Owner

Hey, it's Tasha, and I'm the proud owner of Fire Flex Beauty Supply right here in Crystal River, Florida, where they call it the "home of the Manatees."

I've always had a thing for helping people tap into their potential and encouraging women to put themselves first. For me, a woman's beauty isn't just skin-deep – it's the happiness within, knowing she's uniquely and wonderfully made.

With Fire Flex Beauty, my mission is simple: I want everyone who steps through our doors to see a bit of themselves in our hair and bling and catch their own vibe in our skincare goodies. My hope is that everyone walks out of here with that extra spark to take a little better care of themselves and share that goodness with the world, looking fabulous, smelling fantastic, and feeling amazing.

Sending love and positive vibes your way,

Latasha Bogle